Serbia: Natural Hydrocolloids Driving Multi-Sector Food and Personal Care Innovation Serbia, located in the Balkan Peninsula, is rich in agricultural resources, with stable production of fruits, grains, dairy, and meat, providing a solid foundation for the food processing industry. As local consumers increasingly focus on healthy, natural, and functional products, pectin, citrus fiber, carrageenan, and konjac gum have found extensive applications in Serbia's dairy, beverages, snacks, bakery, sauces, and personal care sectors, serving as essential natural ingredients to drive innovation and product upgrading. In dairy and beverage applications, pectin is widely used in yogurt, probiotic beverages, and fruit drinks. High-ester pectin maintains stability in acidic systems, ensuring uniform texture, smooth mouthfeel, and preventing sedimentation of grains or fruit pieces. Citrus fiber performs excellently in low-sugar or high-fiber beverages, enhancing viscosity, mouthfeel, and dietary fiber content. Carrageenan forms stable gels in custards, puddings, and jelly desserts, enhancing texture finesse. Konjac gum, with its transparent and elastic gel properties, is suitable for low-calorie desserts, plant-based meal replacements, and jelly snacks, providing healthy and rich textural experiences. In the snack and bakery sector, citrus fiber improves dough hydration and gas retention, keeping cakes, biscuits, and local specialty pastries soft and moist, while partially replacing fats to reduce calories. Pectin stabilizes jams, pastry fillings, and syrups, preventing water separation and maintaining gloss. Carrageenan and konjac gum enhance elasticity, gel strength, and textural diversity in frozen desserts, mousses, puddings, and confectionery, offering diverse formulation options for Serbia's snack and bakery market. In sauces and condiments, pectin and citrus fiber stabilize formulations, prevent layering, and enhance flavor integration. Konjac gum improves viscosity and texture in low-sugar, low-fat, or plant-based sauces, while carrageenan provides gel stability and structural support in heat-processed or frozen condiments, enhancing sliceability and extensibility. In personal care and cosmetics, konjac gum and citrus fiber serve as natural skincare ingredients in cleansers, lotions, masks, and hair care products. Konjac gum provides smooth texture and moisturizing properties, while citrus fiber offers natural adsorption and gentle exfoliation, meeting consumer demand for natural, plant-based, and gentle formulations. Overall, pectin, citrus fiber, carrageenan, and konjac gum play vital roles across Serbia's dairy, beverages, snacks, bakery, sauces, and personal care sectors, offering innovation opportunities and enabling differentiated product development, driving healthy industry growth and market competitiveness. As a provider of comprehensive natural hydrocolloid solutions, Lemon Biotech delivers formulation design, process optimization, and technical support to the Serbian market, helping companies leverage pectin, citrus fiber, carrageenan, and konjac gum in dairy beverages, bakery snacks, and personal care products to develop high-quality, differentiated, and health-focused products.